What is a brand? It is something that is special in someway some things that you can distinguish from other products of a similar nature and it usually has a special name whether it’s a car a chain of fast food restaurants or a pair of jeans. The brand-name and the design or packaging will have been carefully chosen to reflect the special features of the product. By the time you arrive at school or work in the morning you will already have been exposed to a huge number of brands and brand names. This isn’t just a local phenomenon. Indeed if you visited any major city in the world you would be surprised at how many familiar brands you would see. In such situations branding can provide a sense of security. Yet brand names also have a huge financial impact on the consumer who may think that satisfaction can only be obtained by paying extra for a well-known name The name of the company and their logo is based on the name of the fruit: Apple. The founders of the company were Steve Jobs and Steve Wozniak. Some say that the company derived its name because its founder, Steve Jobs, favourite fruit was apple. Others believe that it was based on the famous theory put forth by Isaac Newton’s Gravity. The bite on the logo deciphers that it is an apple and not a cherry, also iterating the fact of the ‘byte’ data. The logo has transformed over the years and so has the company. The company has always come up with innovative and creative products. The company got listed on the December 12, 1980, on the stock exchange. One of the most popular and best social networking platforms: Facebook. It was launched in 2004 by Mark Zuckerberg, his fellow roommates and batch mates. The name originated from the colloquial name of the books that are given to the newly enrolled students, at the start of the academic year by the US university administration. The whole idea is to help students interact and know each other well. The main reason why facebook logo is Blue is because; Mark is red-green colour blind. The only colour best visible to him is blue. Facebook filed for an IPO on February 1, 2012. The site which started from a Harvard room has now reached to each and every person across the globe. It has brought people closer by sharing pictures, videos and posts.